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An effective public relations chairman is always looking for ways to publicize and promote the activities of his council. In addition to the usual media — council bulletin, town newspaper, radio, television, Columbia —consider using some of these news outlets:
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Local Plant and Industry Publications. Employee publications of the industries in your town are often interested in news of clubs to which employees belong. Call on the editor to find out if he or she uses such news.
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Outdoor Advertising. The outdoor advertising industry contributes space annually on both a national and local basis. Local groups may get space by contacting and discussing the merits of their program with a member of the Outdoor Advertising Association of America, Inc., in their city or area. If the member’s name is not known, it can be obtained at www.oaaa.org or by writing to: OAAA, Inc., 1850 M Street, NW, Suite 1040, Washington, D.C. 20036, (202) 833-5566. The Order promotes, or makes available at reasonable cost, billboards promoting issues such as “Keep Christ in Christmas,” pro-life, etc.
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Free-Shopping News. These weekly or semi-monthly “handouts” concentrate on food store and other retail advertising. Besides advertising, some also carry news.
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Direct Mail. Postcard mailings allow councils to target a chosen audience with a succinct message. Postcards are good reminders for voter registration; elections; voter referendums; bazaars; benefits; rummage sales; fraternal, church and school affairs.
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Posters. Attractive window posters build awareness of special events. Enlist the talents of the artists in your council, or hire a professional to design a poster, or use posters supplied by the Supreme Council office. Always remove posters as soon as the event they publicize is over. This gives you a chance to thank those who displayed them and to report on the success of the event.
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Resort and Convention Publicity. In many resort and convention cities, the chamber of commerce publishes leaflets for visitors listing events of interest. These are distributed through hotels and motels in the area.
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Hand Bills, Community Bulletin Boards, Cruising Loud Speakers. These are popular in some towns; frowned upon in others. Check their acceptability in your area.
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