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Message
Your message is the information you want to communicate to your key or target audience.
Media List
Your media list will comprise a listing of the newspapers, magazines, radio and television stations in your area. You will direct your public relations activities to these media outlets.
Key or Target Audience
Your key or target audience is the group of people you want to reach with your message. Your audience may include families, youth, etc.
Press or News Release
A press or news release is a typewritten announcement of a newsworthy activity or program for distribution to the print media (newspapers and magazines) and/or broadcast media (radio and television).
Photo Release
A photo release includes a photograph and typewritten caption (a short description of the photo) for distribution to the print media.
Media Alert
A media alert is a typewritten advance announcement of an upcoming event listing details of Who, What, Where, When and Why, for distribution to print and/or broadcast media, encouraging their attendance and coverage.
Public Service Announcement
A public service announcement (PSA) is a typewritten, audiotape, videotape, or slide announcement of a community service activity or event for distribution to newspapers, radio or television stations.
Feature Story
A feature is a story of wider scope than a news release and often includes a human-interest angle. It is distributed to print and/or television media.
Local Cable Access
Many local cable companies have cable access channels for programming that originates locally from community organizations or individuals. These channels offer publicity opportunities.
Media Spokesperson
A media spokesperson is a person designated by your council as the one who will talk to media, discuss programs and provide quotes.
Media Mention
An article about or mention of your program or activity appearing in a newspaper or magazine, on radio or television is an example of a media mention, either placed by your council or initiated by the media itself. Quality coverage will mention the name of your organization and council.
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