Recruitment Strategies

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How to Conduct an Effective Membership Recruitment Blitz

A coordinated membership Recruitment Blitz is an all-out effort to maximize your membership teams' efforts by canvassing an entire parish on one weekend, gathering the names of prospective new members for follow-up.

The Preparation Phase

• Obtain the pastor’s permission to conduct a Blitz at the church during a specific weekend.

• Advertise the event weekly in the parish bulletin building up to when it is held.

• Order recruitment materials from the Supreme Council Supply Department (allow four to five weeks for delivery). Use the Blitz Kit Order Form  when ordering materials.

• Inform the insurance representatives about the dates of the recruitment drive.

The Execution Phase

• Set up informational tables at every door of the church. Have plenty of prospect cards and pencils on hand to distribute to each man as he enters the church.

• Arrange for a membership recruitment announcement  to be made during Mass by the priest endorsing the council.

• Have brother Knights on hand to answer questions and to collect prospect referral cards or names and contact information as men leave the church with their families.

The Follow-Up Phase

• Personal contact must be made with every prospect within 48 HOURS.

• Inform each prospect and his family of of the date, time and location for the informational seminar, and invite them..

• Offer transportation if necessary.

The Orientation Phase

• Order recruitment brochures about the Order for prospects and their families to read.

• Request that your council’s chaplain start the event with a prayer and some words about the Order and its mission.

• Consider showing one of the recruitment videos available from the Supreme Council Supply Department.

• Make the requirements for membership known to those assembled.

• Offer each prospect a Membership Document (#100) to fill out before the event’s conclusion.

• Have brother Knights on hand to assist prospects in completing these forms.

• Conclude the event with some light refreshments.

• Inform the candidates of the date of the First Degree.

The First Degree

• Schedule a First Degree no more than two weeks after your informational session.

• Contact the candidates to remind them of the degree date.

• Ensure they have transportation to the location.

• Order degree certificates from the Supreme Council Supply Department as a fitting way to recognize your new brother Knights.

• Don’t let the new members leave the degree without getting them involved and explaining the Shining Armor Award program.

• View complete details on the steps involved in conducting a blitz