Recruitment Strategies

How to Hold a Church Drive

A church drive is an ideal opportunity to reach an audience of qualified prospects. Its success is dependent on carefully planning and carrying out each of the following steps:

  • Obtain the pastor’s approval for the membership drive at all Masses on target weekend. Confirm dates/details and get the pastor involved in your recruitment efforts. Your parish priest will be your number one recruiter.

  • Order supplies using this form for your Church Drive

  • Provide an announcement for parish bulletin during each of the two weekends before the drive.

  • Prepare a tabletop display highlighting council activities and member benefits; include handouts and copies of the council newsletter and place in the church's vestibule.

  • Post teams of two to three Knights at each church door at every Mass to hand out flyers and Prospect Cards.

  • Collate materials and hand them out to each man as he enters the church. Leave sharpened pencils in each pew for completing Prospect Cards.

  • Arrange for the pastor, grand knight or membership director to make a brief announcement prior to or after Mass, explaining the Knights of Columbus, encouraging men to complete Prospect Cards and hand in as they leave church. Use a letter of support from the bishop (if available from state council) or sample pulpit announcements (#2678) available from the Supply Department.

  • Position Knights at exits to answer questions from prospects, assist in completing Membership Documents, or collect completed Prospect Cards for follow-up.

  • Make sure tables/supplies are restocked for each Mass.

  • Deliver all Membership Documents, completed Prospect Cards to the membership director.

  • Assign prospect names to recruiting teams for personal follow-up visits. Follow up immediately!