In the second round of judging for the 33rd Annual Telly Awards, the one-minute Knights of Columbus Regional TV commercial, Healing Haiti's Children, was named a multiple winner.
In the category of “Cause Marketing”, the commercial was awarded a Silver Telly. It also won three Bronze Tellys in the “Videography/Cinematography”, “Fund Raising and Appeals” and “Public Service” categories.
Produced in the spring of 2011, the Healing Haiti's Children commercial helped raise awareness of this innovative charitable program in the lead up to the October 2011 "Haitian Inspiration Tour." The commercial ran on regional networks in conjunction with an east coast tour of Team Zaryen, a Knights of Columbus sponsored Haitian amputee soccer team. Team Zaryen provided soccer clinics for US wounded warriors and performed demonstrations at Major League Soccer games in Washington, D.C. and New York City.
Earlier this year, The Telly Awards also honored the Knights of Columbus for its Presidents' Day 2012 Commercial. The Order won two bronze Tellys, one in the Regional TV & Multi-Market Cable category under the "Miscellaneous" grouping and the second for "Use of Graphics" in the same category.
Released by the Knights on Feb. 17, the minute-long commercial highlights quotes from U.S. Presidents Washington, Jefferson, Lincoln, Roosevelt, Kennedy and Reagan — each focused on the foundational role that God and religion play in American rights and government. The spot ran on national cable networks Feb. 17-20, as well as in regional markets from Connecticut to California.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs; the finest video and film productions; and online commercials, video and films. Winners represent the best work of respected advertising agencies, production companies, television stations, cable operators and corporate video departments from around the world.
A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The organization received nearly 11,000 entries from all 50 states and numerous countries in this year's competition. Fewer than 10 percent of entries are chosen to receive a Silver Telly, and approximately 25 percent are chosen to receive a Bronze Telly.
The Telly statuettes are designed by the same firm that makes the Oscar® and Emmy®. In addition to the statuette, each entry chosen as a Silver or Bronze Winner is awarded a commemorative certificate.