Alumni members have fond memories of their time as college Knights and they are proud of their association with your council. This goodwill is an asset to the council, even if alumni have transferred into parish councils. Keep alumni informed and engaged and you can seek their assistances in support of the present year's programs and activities.
Starting an e-newsletter to keep alumni informed about the council. Include mentions of strong recruitment drives, praiseworthy service activities and any type of recognition. Awards won at the state and Supreme Council levels, such as the Outstanding College Council Award, are very noteworthy. Paint an accurate picture of the state of the council. If they understand your goals and challenges, and how they can help you, they are more likely to provide financial support and/or to give of their time.
You can invite alumni to regular council events, especially if they live close by. Special events for alumni, such as an alumni banquet, can attract those from outside of the area. Feature a speaking program highlighting one of your partners in service to the Church and/or local community at an alumni event. These events can also be an opportunity for alumni members to connect with influential professors, administrators or campus ministers. These are also good opportunities to recognize council leaders from previous years.
Homecomings and reunions, when alumni are already planning to be on campus, are good times to reconnect. Schedule Knights of Columbus meet-and-greets during these weekends. Find times that do not conflict with major sporting events or other events that are a part of the program. Get the word out not only through the council but also through college and university channels, such as their alumni office.
Once you have kept alumni informed and engaged do not hesitate to ask for financial support. Former college Knights whose experiences in college councils were formative can be generous donors. If you do receive contributions, be sure to keep a record of it, provide a receipt and – most importantly – send a thank-you note.