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Capturing That “Kodak Moment”

A recent study has found that online visual content is viewed 94% more often than online textual content.* In light of this staggering statistic, every council with a Facebook page should make posting good photos a priority in order to boost engagement from your audience.

So, how do you take a “good” photo? With a smartphone and these few tips, every photo you take for your council’s Facebook page can be great!


Capture the Action
Great photos capture the action of the moment. Rather than posing for a “grip and grin” photo of your council’s grand knight presenting a check to the director of a food pantry, take a photo of council members helping to stock shelves.

Turn on Your Grid
Today’s smartphones have many features that help the amateur photographer take images that look professional. By enabling the “grid” application on your phone’s camera, you can keep a level sightline in your photos. To optimize images, your subject should intersect at least four of the grid squares and not be focused solely in the center of the grid.

Keep It Timely
The wonderful thing about using your smartphone to capture pictures is that you can upload photos to your council’s Facebook page within a few moments of snapping them. This quick turnaround time will ensure maximum relevance of these images to your audience.

Remember Privacy Rules
Finally, always keep in mind the Order’s guidelines for privacy when taking and posting photos. Ask permission before taking photos of participants at your event and make them aware that photos may be posted online. Be especially sure to get permission from parents before photographing any minors. Never “tag” participants in photos you post. *Hubspot.com, 2015

Knightline, July 2016