In the Midwest, especially here in Nebraska, we pride ourselves on the fact that if there’s something that needs to be done for any neighbor, we will step up and get the job done. No one is forgotten. This plays a role in the insurance we provide to our members because Knights will do anything to protect their family. We see life insurance as an umbrella protecting families when an unforeseen storm comes to their front door.
Article originally published in Knightline, a monthly resource for K of C leaders and members. To access Knightline archives, clickhere. We share this message with our local community — that we step up for our parish and community in all areas. We have Knights who are in charge of things like evening security at the parish and school, directing parking lot traffic for Christmas and feast day Masses and renovating the rectory. Our community can truly count on us to get things done.
Social media has been a big part of how we share this message. I think social media is such a great way to be in front of our members and the community, since social media is where people are going for information and news. I try to keep it simple by just sharing stories that I’ve experienced or situations that I have encountered. I’ll tell that story with a photo or a graphic, and I infuse some humor or fun into it. I think you need to involve some type of fun into your posts, because a topic like life insurance can sometimes seem grim.
My council really had huge success in raising funds for Coats for Kids last year, and this year we are already set to surpass last year’s efforts. The coats have directly impacted our local community of Ralston, which has really given the Knights notoriety around here. We share these types of moments when we present coats and people were truly pleased to see the work we were doing. In fact, a mother of three children recently sent me a message on Facebook saying she wanted to meet to reevaluate their family’s life insurance coverage because of a post I made. That’s what it’s all about.
My goal is to provide value in a simple way with my posts. Being as natural and candid as I can be has been very beneficial in my success. When I post pictures of me volunteering at community events, like reading to kids, I want people to know that it’s not all about insurance and doing business. I want to make an impact on my community in any way I can. Showing children someone who’s dressed professional, who looks like them and who comes read to them, can be an inspiration.
I hope my social media posts inspire people to protect their families from unexpected financial crisis. I also hope they inspire people to realize anyone can impact their community in a huge way by just doing something, whatever that may be.
Bell is a field agent in the Neil Pfeifer Agency in Norfolk, Neb. Live in the area and have a question about K of C insurance? Call 402-379-0180 or visit www.kofcins.com. To find an agent in a different area, visit www.kofc.org/findagent.
Logos & Emblems
Fraternal Leader Advisory
Knights in Action
Share your Knights in Action News
Please contact the
Knights of Columbus News Bureau