by Thomas P. Smith Jr.

Here we are, quickly approaching Christmas and all the last minute gift-giving decisions associated with it. The general trend in the North American consumer base is to make purchases based on three key elements: price, information and usefulness.

The initial reaction for many people when you mention life insurance as a gift is a quick step back and a questioning stare. How morbid, they may think quietly or aloud. While it may seem that way when you first mention it, life insurance is a really thoughtful gift that can be a saving grace in tough times.

The problem with life insurance is the general perception. Many think of life insurance only in cases where someone dies. Life insurance should, in fact, be thought of as a precautionary protective measure for a family unit. The purchase of this product can mean saving your home, sending your children to college and preserving your spouse’s quality of life in the event of your death.

One of the times you may want to purchase life insurance for someone is when a family has a new baby. It’s a great, low-cost way to set money aside for the future (i.e. college tuition, housing, business startup, etc.). Of greater importance, it ensures these children will have insurance as adults, in case an illness later in life makes him or her uninsurable.

Another group that is an ideal recipient for life insurance is newlyweds. As they join their lives and financial responsibilities, young couples need to make sure that their early investments are fully protected. If something were to happen to one of them, the other may be faced with serious financial hardship. A life insurance policy is an ideal way to ensure their future and protect their assets.

As nontraditional as it may be, life insurance is a wise and caring gift to purchase for many people. While they hope they will never have to use it, their loved ones will appreciate this present, if ever needed.

Why not consider life insurance? It is affordable, provides peace of mind and security, and there are a number of policies that meet each individual’s specific life situation.