Boost Your Council’s Christmas Events
The seasons of Advent and Christmas are among the busiest times of year for Knights of Columbus councils. As Catholics prepare for Christ’s birth, Knights and their families lead their parishes in organizing charitable events that exemplify not only our dedication to serving others, but also the true spirit of the season. By following these three easy steps, you can boost your council events, spreading the spirit and joy of the season even further.
First, promote your event. You probably already hang flyers in your parish hall and send mass emails about your council events, but you should also use your council’s Facebook Page to promote participation in your charitable events. Create a Facebook “Event” and invite brother knights, their families and members of your parish. Not only can your invitees share your council’s event with their friends online, but having an RSVP list ahead of an event allows your council to better plan its logistics. You should also ask one of your council’s more camera-savvy brother knights to take pictures during the event. Or, hire a local photographer. Having high-quality pictures will help you engage with your followers and provide you with visual content for future council newsletters and fliers.
Second, use the #KnightsInAction hashtag. A great way to increase visibility of your council’s events on social media is by using the official #KnightsInAction hashtag. This hashtag allows your online content to become searchable while remaining consistent with the Knights of Columbus brand. You may even see your post shared to the official Supreme Council Facebook Page!
Finally, celebrate your success. After your council event, be sure that you post about its success, thanking all those who participated. Uploading a photo album with pictures from your charitable event is an easy — and compelling — way to show your Facebook followers that your council is dedicated to serving others during Advent and all year long!
Knightline, December 2016